Meanwhile, the noun "outreach" in the sense "The activity of an organization in making contact and fostering relations with people unconnected with it, esp. for the purpose of support or education and for increasing awareness of the organization's aims or message" is older than you probably think, with the first evidence dating from 1899. However, this noun certainly increased in frequency quite dramatically starting in the 1960s.
Here's an interesting piece of trivia about the verb "reach". Originally its past tense and past participle were "raught" (analogous to "teach" and "taught"). But in the Middle Ages the verb became regular. For a while "teached" also tried to supplant "taught" but "taught" proved more resilient than "raught".
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